How Liminary handles data
A plain-English summary of what we collect, what we don’t, and how to change your mind.
Last updated · 8 May 2026
In one paragraph
Liminary uses PostHog (EU-hosted) to measure which parts of this site help. If you allow it, we record page views, clicks on the navigation and contact buttons, and which work-section accordions you open — nothing that identifies you personally. You can allow, decline, or change your mind at any time.
Who’s responsible
Liminary Ltd is a UK private limited company registered in England & Wales (company no. 17194978). We are the data controller for any information collected when you visit liminary.uk. For any privacy question, email hello@liminary.uk.
What we collect — only if you allow it
- Pages you visit on this site, in order
- Clicks on the navigation links, the “Book a call” CTA, and the “Follow on LinkedIn” button
- Whether you copied the email address or fell back to
mailto: - Which work-section accordions you expand or collapse
- Standard request metadata: browser, operating system, screen size, referring URL, and country (derived from your IP and then discarded)
What we never do
- Collect your name, email, or any other identifying detail
- Store your raw IP address
- Run advertising trackers, remarketing pixels, or fingerprinting
- Track you across other sites
- Sell, rent, or share your data with anyone outside our analytics processor
- Make any automated decisions about you
Cookies and local storage
Two small items are written to your browser’s local storage even before you choose, because they store the answer to the consent question itself (which is exempt under PECR). The rest are written only if you allow analytics.
| Name | Where | Purpose | Lifetime |
|---|---|---|---|
liminary_consent |
localStorage | Remembers your choice (allow / decline) | Until cleared |
__ph_opt_in_out_… |
localStorage | PostHog’s mirror of the same choice | Until cleared |
ph_…_posthog |
cookie + localStorage | Anonymous session ID for analytics | 12 months |
Who processes your data
PostHog
is our analytics processor under a Data Processing Agreement
compliant with Article 28 UK GDPR. Their EU instance
(eu.i.posthog.com) stores all data within the
European Union. PostHog does not use your data for their own
purposes.
How long we keep it
Anonymous analytics events are retained while they remain useful for understanding the site — in practice, up to PostHog’s standard retention. We do not extend that period. You can request deletion at any time and we will purge any record tied to your anonymous session.
Your rights
We deliberately don’t store anything that identifies you — no name, no email, no IP, no persistent cross-site ID. The trade-off, recognised by UK GDPR Article 11, is that the usual rights of access, correction, deletion and portability cannot be acted on directly: we simply don’t hold a record we can match to “you” specifically.
Two rights apply at all times, regardless:
- Withdraw consent — use the panel below, no email needed
- Lodge a complaint with the Information Commissioner’s Office
For any other right, email hello@liminary.uk with the rough date, time, country and browser of your visit. If we can match it to a session in PostHog, we’ll act within 30 days.
Manage your choice
Changes to this notice
If we change what we collect or how we use it, we will update this page and bump the “last updated” date. For material changes, returning visitors will be asked to confirm their consent again.